MALAYSIA AIRLINES PARTNERS MERCY MALAYSIA IN ITS',"HOPE FOR HUMANITY" CAMPAIGN.
Thursday, 9 February 2006 - Malaysia Airlines (MAS) signed a Memorandum of
Understanding (Mou) with the Malaysian Medical Relief Society (MERCY
Malaysia) in Kuala Lumpur today in conjunction with the "Hope for
The one-year campaign is also part of the national airline's corporate
social responsibility programme, which allows both organisations to
establish a framework for strategic collaboration in humanitarian
Malaysia Airlines was represented by YBhg. Dato' Dr Munir Majid, Chairman
of Malaysia Airlines whilst MERCY Malaysia was represented by its'
President, YBhg. Datuk Dr Jemilah Mahmood.
In his speech at the signing ceremony, Dato' Dr Munir said, "We at Malaysia
Airlines are pleased with this collaboration, as it is an ideal avenue to
consolidate our humanitarian and disaster relief support through an
established and internationally recognised Malaysian organisation. We will
endeavour to ensure meaningful engagement of both our passengers and staff
for the success of this partnership."
Among the areas of collaborations are:
Mission Deployment: Air Passage
Special fares to assist deployment of teams during disasters and excess
Fundraising and Promotions through Malaysia Airlines
MERCY Malaysia is permitted to organise its fundraising activities through
numerous channels like placement of MERCY Malaysia's donations boxes at
selected locations within Malaysia Airlines' premises, distribution of its
information/donation flyers in Malaysia Airlines' in-flight magazine Going
Places, and a screening of its one-minute informational clip on Malaysia
Airlines' in-flight entertainment channel on all international flights,
just to name a few.
In return for the above, MERCY Malaysia will train Malaysia Airlines staff
on relief/humanitarian work for possible participation in MERCY Malaysia's
relief missions in Malaysia and overseas.
"This is indeed an important and historical day for MERCY Malaysia. We
are grateful to our national airline, which is going beyond expectations to
not only assist us with fund raising but promoting our visibility
internationally. With this partnership, MERCY Malaysia is confident of
improving its services and response to disasters globally. We are proud to
be collaborating with MAS and are confident that both organisations will
reap mutual benefits from this partnership" remarked Dr. Jemilah.
Malaysia Airlines (www.malaysiaairlines.com) is one of Asia's largest,
flying more than 40,000 passengers, across 6 continents everyday. Its
network now links 116 passenger and cargo destinations covering Malaysia
and six continents, served by a fleet of over 110 aircraft, ranging from
the largest 361-seater Boeing 747-400 to the 19-seater Twin Otter. Malaysia
Airlines will begin the latest Airbus A380 aircraft operations by 2007 to
meet increasing customer demand on key long haul routes into and out of
Kuala Lumpur, Malaysia.
MERCY Malaysia is a medical relief organisation dedicated to providing
humanitarian aid in crisis and non-crisis situations irrespective of race,
religion, culture or boundary. Since its inception in 1999, MERCY Malaysia
has sent relief mission to Kosova, Cambodia, Indonesia, Turkey, India,
Afghanistan, Lebanon, Iraq, Sri Lanka, Iran, Sudan, Aceh and currently,
Pakistan. On the homefront, MERCY Malaysia serves the local communities
through outreach programmes in various states within the country. It also
runs the Drug Rehabilitation and Assistance Programme (DRAP) to assist drug
reformers to get back on their feet and return to the society. For more
information on MERCY Malaysia, kindly visit www.mercy.org.my.