Google

Monday, January 09, 2006

BRITISH AIRLINES.

History

British Airways Boeing 757

Components

British Airways
British Airways Citiexpress
Franchisees
British Mediterranean Airways
Comair
GB Airways
Loganair
Sun Air
Destinations
British Airways destinations
British Airways franchise destinations
Heritage
Imperial Airways
British Airways Ltd
British European Airways (BEA)
British South American Airways
British Overseas Airways Corporation (BOAC)
Other
British Airways ethnic liveries
Timeline of British Airways
Speedbird


The airline's origins go back to the birth of civil aviation and the pioneering days after the First World War. On 25 August 1919 its forerunner company, Aircraft Transport and Travel (AT&T), launched the world's first daily international scheduled air service, between London and Paris. On 31 March 1924, Britain's four fledgling airlines - Instone, Handley Page, Daimler Airways (a successor to AT&T) and British Air Marine Navigation - merged to form Imperial Airways, which developed its Empire routes to Australia and Africa.

Meanwhile a number of smaller UK air transport companies had started flights. These merged in 1935 to form the original privately-owned British Airways Ltd. Following a government review Imperial Airways and British Airways were nationalised in 1939 to form the British Overseas Airways Corporation (BOAC). Post-war, BOAC continued to operate long-haul services, other than routes to South America - these were flown by British South American Airways, which was merged back into BOAC in 1949. Continental European and domestic flights were flown by a new airline, British European Airways (BEA).

The 1950s saw the world enter the passenger jet era - led by BOAC, with the De Havilland Comet flying to Johannesburg in 1952, halving the previous flight time. The birth of the mass package-holiday business meant changes for the airline industry. BEA met this by establishing BEA Airtours, which took off in 1970. In 1972 BOAC and BEA were combined under the newly formed British Airways Board, with the separate airlines coming together as British Airways in 1974. British Airways, simultaneously with Air France, inaugurated the world's first supersonic passenger service with Concorde in January 1976.

Privatisation

Sir John King, later Lord King, was appointed as Chairman in 1981 with the mission of preparing the airline for privatisation. King hired Colin Marshall as CEO in 1983. King was credited with turning around the loss-making giant into one of the most profitable air carriers in the world, boldly claiming to be "The World's Favourite Airline", while many other large airlines struggled. The airline's fleet and route map were overhauled in the early years of King's tenure, with brand and advertising experts being recruited to overhaul the airline's image. Over 23,000 jobs were shed in the early 1980s, though King managed the considerable trick of boosting staff morale and modernise operations at the same time. Lord King also recognised the importance of Concorde to the company's business strategy, and used the supersonic airliner to win business customers by guaranteeing a certain number of Concorde upgrades in return for corporate accounts with BA.

The flag carrier was privatised and floated on the London Stock Exchange in February 1987 by the Conservative government, with the initial share offering being 11 times oversubscribed. In April 1988 British Airways effected the controversial takeover of Britain's second-force airline British Caledonian, and in 1992 absorbed Gatwick-based carrier Dan-Air.


"Dirty tricks"

Soon after privatisation Richard Branson's Virgin Atlantic, which began with one route and one Boeing 747 in 1984, was beginning to emerge as a serious threat on some of BA's most lucrative routes. Following Virgin's highly publicised mercy mission to Iraq to fly home hostages of Saddam Hussein in 1991, King is reported to have told Marshall and his PA Director David Burnside to "do something about Branson" ¹. This began the campaign of "dirty tricks" that ended in Branson suing King and British Airways for libel in 1992. King countersued Branson and the case went to trial in 1993. British Airways, faced with likely defeat, settled the case, giving £500,000 to Branson and a further £110,000 to his airline; further, BA was to pay the legal fees of up to £3 million. Branson divided his compensation among his staff, the so-called "BA bonus".


British Airways Concorde, since retiredDuring the 1990s BA became the world's most profitable airline and trumpeted the slogan "The World's Favourite Airline." In 1992 Deutsche BA was established as a subsidiary operating in Germany. By the time it was sold in June 2003 DBA was operating 16 Boeing 737s and was the second-largest German domestic carrier, after Lufthansa.

Lord King stepped down as chairman in 1993 and was replaced by former deputy Colin Marshall, who initially combined the roles of CEO and Chairman. Bob Ayling, who would later take on the role of CEO, was appointed Managing Director by Marshall at that time. Lord King was appointed President, a role created specifically for him, and became President Emeritus in 1997, until his death in July 2005.

In 1995 BA formed British Asia Airways, a subsidiary based in Taiwan. British Asia Airways was set up due to political sensitivities, the Union Jack tailfin being replaced by Chinese characters. Many airlines followed the same practice, e.g. Qantas flew as "Australia Asia Airways" and KLM's operations became "KLM Asia". British Asia Airways ceased operation in 2001 as the airline suspend operation to Taiwan due to low yield.


Bob Ayling

In 1996 British Airways, with its newly appointed Chief Executive Bob Ayling, entered a period of turbulence. Increased competition, high oil prices and a strong pound hurt profits. BA management and trade unions clashed and the resulting disruption cost the company hundreds of millions of pounds. In 1997 Ayling dropped BA's traditional Union Flag tailfin livery in favour of world design tailfins, in an effort to change its image from a strictly British and aloof carrier to a more cosmopolitan airline. The move was not a success and Ayling slowed the process, eventually declaring the fleet would sport a dual livery; half a Union Flag design, half the world design tailfins. Ayling devoted a lot of time pursuing a merger with American Airlines, but this was ultimately unsuccessful due to the conditions placed on the deal by regulatory authorities, the most painful of which would have been the sacrificing of landing slots at Heathrow.

Positive news during Ayling's reign included cost savings of £750m and the establishment of the successful, but highly subsidised, Go in 1998. Go was a low-cost carrier intended to compete in the rapidly emerging "no-frills" segment. After four years of successful operations, the airline was sold off and merged with easyJet. Another efficiency sought by Ayling was the reduction of capacity, cancelling Boeing 747-400 orders in favour of the Boeing 777 and rationalising BA's short-haul fleet with an order for the efficient Airbus A319/A320/A321 family.


Rod Eddington

In 1999 British Airways reported a 50% slump in profits, its worst since privatisation. In March 2000 Bob Ayling was removed from his postion. British Airways announced Rod Eddington as his successor in May. Eddington set about cutting the workforce further, dramatically so after the slump caused by the September 11th attacks in 2001. In May 2001 Eddington announced the return of the Union Flag to the entire fleet, reversing his predecessor's rebranding exercise.

Marshall, who had been appointed a life peer in 1998, retired as Chairman in July 2004 and was replaced by Martin Broughton, former Chairman of British American Tobacco.

On 8 March 2005, Broughton announced that former Aer Lingus CEO Willie Walsh would take over from Rod Eddington upon his retirement in September 2005.

During the fiscal year ending 2005, BA carried some 35m passengers on revenue exceeding £7.8bn, posting a pre-tax profit of £415m. It employs 51,939 staff.


Willie Walsh

In September 2005 new CEO Willie Walsh announced changes to the management of British Airways, with the aim of saving £300 million by 2008, the cost of the move to Heathrow's Terminal 5. Walsh had shadowed his predecessor for four months prior to taking charge of the company.


Industrial action

Over the last 3 years British Airways employees have engaged in substantial strike action three times. Over 600 BA flights were grounded on 11 August 2005 - 12 August 2005, when baggage handlers, loaders, and cargo staff went on strike in support of laid-off catering workers.


Financial performance

Year ended Turnover (£m) Profit/(loss) before tax (£m) Net profit/(loss) (£m) Basic eps (p)
31 March 2005 7,813 415 251 23.4
31 March 2004 7,560 230 130 12.1
31 March 2003 7,688 135 72 6.7
31 March 2002 8,340 (200) (142) (13.2)
31 March 2001 9,278 150 114 10.5
31 March 2000 8,940 5 (21) (2.0)
31 March 1999 8,915 225 206 19.5
31 March 1998 8,642 580 460 44.7
31 March 1997 8,359 640 553 55.7
31 March 1996 7,760 585 473 49.4

Current Operations

British Airways Boeing 737-400British Airways is based at London Heathrow Airport in London, England. It also has a commanding presence at Gatwick and Manchester International Airport. BA has succeeded in dominating Heathrow to the point that the airport is commonly referred to as Fortress Heathrow within both the airline and its competitors.

As an incumbent airline, BA had grandfather rights to around 36% of takeoff and landing slots at Heathrow, many of which are used for the lucrative trans-Atlantic market. Some competitors, such as Virgin Atlantic, bmi and United Airlines, assert that this stifles competition and some political think-tanks recommend an auction of slots. In recent years British Airways has been buying slots from other airlines including United Airlines, SN Brussels and Swiss International Air Lines, and now owns about 42% of slots at Heathrow.

Some British Airways services are operated by various subsidiaries and franchisees:


Subsidiaries
British Airways Citiexpress

Franchisees

British Mediterranean Airways, UK, franchisee since 1997.
Comair, South Africa, franchisee since 1996.
GB Airways, UK, franchisee since 1 February 1995.
Loganair, UK, franchisee since July 1994.
Sun Air, Denmark, franchisee since 1 August 1996.
British Airways is pioneering the use of "flat beds" in the premium cabins on their long-haul routes and has the most flat beds of any airline on their aircraft. On 8 September 2004 British Airways announced that it was to sell its 18.5% stake in Qantas, but would continue their alliance (such as sharing revenue), particularly on the Kangaroo routes. Commentators have suggested that while the expected £425m from the sale will be used to reduce the airline's debt mountain it may also be used to fund expansion.

It owns a 9% stake in Spanish airline Iberia.

British Airways is a founding member of the oneworld airline alliance.


Incidents and Accidents

On the 24 June 1982, flight 009, a 747-200, G-BDXH, City of Edinburgh flew through a cloud of volcanic ash and dust from the eruption of Mount Galunggung, causing all four engines to fail. The aircraft managed to glide out of the dust cloud and restart three engines, allowing it to make an emergency landing at Jakarta.
On 10 June 1990, British Airways Flight 5390, a BAC 1-11 flight between Birmingham and Malaga, suffered a windshield blowout. The pilot was partially sucked out of the cockpit but was held back by the crew. The co-pilot landed the plane safely at Southampton with no fatalities.
On August 2, 1990- British Airways Flight 149 landed at Kuwait International Airport four hours after the Iraqi invasion of Kuwait, leading to the capture of the passengers and crew, and the destruction of the aircraft.
On 19 February 2005, the No 2 engine of a Boeing 747-400 (G-BNLG) surged and suffered internal damage just after take off from Los Angeles on a flight to London Heathrow with 16 crew and 351 passengers on board. The crew shut the engine down. They continued the climb and, having checked the performance figures, decided that continuing to London was possible. Because it was cleared for a lower transatlantic flight level than requested, the aircraft suffered a fuel shortage and had to divert to Manchester. The United States Federal Aviation Administration has been critical of the crew's decision, but there was no breach of regulations and BA has supported the crew decision (ref:Flight International, July 2005).
On 25 February 2005, a crew flying the same aircraft (G-BNLG) also had to shut an engine down, this time in the cruise from Singapore to London, and the crew again elected to continue. This time they landed without any further incident at their destination (ref: Flight International, July 2005).

Fleet

British Airways Airbus A319-100 (G-EUPO)
British Airways Airbus A319-100 (G-EUPU)Up until recently for its main fleet, BA had traditionally been a Boeing customer. This has been always been a subject of controversy, as many expect that as a British carrier it would be natural for BA to support the British manufacturing industry and buy Airbus jets (BAE Systems build all wings for Airbus jets and many Airbus subcontractors are based in the UK). The company has defended its decision by arguing that, with the exception of 29 of its 777 fleet, it has always equipped its Boeing aircraft with British-made Rolls-Royce engines. This goes back to the 1960s when the company ordered Boeing 707s - a condition was placed on the company that it used Rolls-Royce power for the new jets.

However, it has operated non-Boeing planes in the past mainly as a result of takeovers and joint agreements with other airlines. One example of this was planes acquired through the buyout of British Caledonian Airways in the 1980s; it successfully operated the Douglas DC-10 and Airbus A320 for a number of years. In the late 1990s British Airways placed its own first direct Airbus order, for over 100 A320/A319s to replace its own ageing fleet of Boeing 737s.

BA was an operator of the famous Aerospatiale-BAC Concorde supersonic airliner, with a daily service between Heathrow and New York JFK (although the original service was from London to Bahrain). Initially, Concorde was very much a financial burden, placed on the national carrier by the government, and attracted criticism from the press as a white elephant. However Lord King recognised the importance of Concorde to British Airways, and the one thing that everybody agreed was the charismatic value of the aircraft. BA used Concorde to win business customers, guaranteeing a certain number of Concorde upgrades in return for corporate accounts with the airline - a key factor in winning business from transatlantic competitors.

With the Paris Crash in 2000, followed by the 9/11 terrorist attacks the following year, coupled to escalating maintenance costs, the future of Concorde was limited — this despite an expensive upgrade. It was announced (on 10 April 2003) that, after 24 October 2003, they would cease scheduled services with Concorde, due to depressed passenger numbers. The last day of its Saturday-only London Heathrow to Barbados Concorde flight was on 30 August 2003.

The British Airways fleet consists of the following aircraft (at December 2005):

33 Airbus A319-100 (further 3 on order)
5 Airbus A320-100
21 Airbus A320-200 (further 3 on order)
7 Airbus A321-200
5 Boeing 737-300
18 Boeing 737-400
9 Boeing 737-500
57 Boeing 747-400
13 Boeing 757-200
21 Boeing 767-300ER
3 Boeing 777-200
40 Boeing 777-200ER

Future
The long-term replacement of the 767 fleet is likely to lead to a purchase of the Boeing 787 or Airbus A350. [1] British Airways' decision to replace its Boeing 747-400s will be viewed with interest, whether it selects the Airbus A380 or Boeing 747-8.


Tail fins

British Airways Boeing 767, featuring Ethnic art tailfin

The Blue Peter special-paint British Airways Boeing 757-200

Since its formation in 1974, though to a limited extent until all aircraft were repainted, British Airways aeroplanes carried a Union Flag scheme painted on their tail fins. In 1997, they began to be repainted (and the planes re-named) with abstract world images, Delft pottery or Chinese calligraphy for example, relating to countries they fly to. This caused problems with air traffic control: previously controllers had been able to tell pilots to follow a BA plane, but because they were each painted in different colours they were harder to identify.

Margaret Thatcher famously covered the tail fin of a model aircraft with the new design using her handkerchief at the 1997 Conservative Party conference. She claimed they made it look like a third world airline. "We fly the British flag, not these awful things."

In May 2001, chief executive Rod Eddington declared that all BA planes would be repainted with the Chatham Dockyard Union Flag, a design first used on Concorde.


World Cargo

BA is, through its subsidiary British Airways World Cargo, the world's fifth-largest cargo airline. BA World Cargo has extensive global reach through the British Airways scheduled network. In addition to the main fleet, BA World Cargo wet lease three Boeing 747-400F dedicated freighter aircraft from Atlas Air, one of which is presented in full British Airways World Cargo livery, as well as utilising space on dedicated freighters operated by other carriers on European services. Dedicated freighter services allow the airline to serve airports not currently connected to the scheduled network, such as London Stansted, Glasgow Prestwick, Frankfurt-Hahn, Vitoria and Seoul.

British Airways opened its £250m World Cargo centre, Ascentis, at Heathrow in 1999. As one of the largest and most advanced automated freight handling centres in the world, it contains a Special Handling Centre for unusual and premium cargo, and a Perishables Handling Centre for fresh produce, of which it handles over 80,000 t per year. BA World Cargo also handles freight at London's Gatwick and Stansted airports, and, through its partner British Airways Regional Cargo, at all of the main regional airports throughout the UK.


Other facts

British Airways Boeing 747-400British Airways and Air France were the only two Concorde operators.
British Airways was the first airline to implement full-flat beds in Business class, many airlines subsequently followed the practice.
The airline is the largest operator of the Boeing 747-400, with 57 aircraft. JAL has the largest fleet of 747s, but only 45 Series 400s.
British Airways aircraft generally use the Airline call sign "Speedbird" in ATC radio transmissions. On UK Domestic routes from Heathrow to Glasgow, Edinburgh and Manchester, the call sign "Shuttle" is used.
British Airways has featured prominently in recent James Bond films, most notably an air-air shot of a BA 747 in Die Another Day.
Boeing's airline code for BA is XXX-X36, i.e. 737-236, 747-436, 777-236.
British Airways' Frequent Flyer Program is one of the largest in the world, and is known as the Executive Club
In recent years, British Airways has transported Queen Elizabeth II and the British Prime Minister on official duties, using a dedicated Boeing 777 aircraft. Royal Air Force transports were traditionally used in such roles.
British Airways was, together with Virgin Atlantic, a premier partner of the London 2012 Olympic bid campaign. One of the airline's Boeing 747-400 aircraft became a "flying petition" for the games, with Prime Minister Tony Blair being the first to sign the aircraft. The official bid campaign video also featured BA and Virgin flight attendants 'competing' in a race to cross a road.
The music used on BA advertisements for many years is "Flower Duet" by Léo Delibes.

0 Comments:

Post a Comment

<< Home

eXTReMe Tracker